The Youth Film Development Project is a non profit film awareness organisation which works with advantaged & disadvanted learners giving all South Africans a chance in the Film Industry. “Adopt a Child” campaign has been set up for the disadvantaged learners to get an opportunity to be part of the H.E.A.R Campaign & be educated/trained & recruited into the filming industry.
Our priority is to ensure that the youth of South Africa are empowered, educated & trained within the entertainment industry & are given opportunities to showcase their talents & earn a living from this multi-billion dollar industry – The Film/Entertainment Industry.
Purpose of Project:
South Africa’s diverse and dynamic arts and culture heritage is one of its richest and most important resources, with the capacity to generate significant economic and social benefits for the nation. Equally important, but less well understood, is the potential for a vibrant and dynamic arts and culture sector to contribute significantly to the economy of the country.
The Department of Arts, Culture, Science and Technology (DACST) is contributing to the government’s Growth, Employment and Redistribution (GEAR) strategy through a number of initiatives intended to enhance the economic and social benefits of arts and culture.
The Film and Television industry are important aspects and is important on three levels, the social, political and economic levels. First, this industry plays an important role in communicating ideas, information and ideology. Second, on a political level, this industry provides a forum for debate and discussion as well as information which is essential for citizen’s participation in community life. Third, economically this is an industry which turns over billions of dollars and generates millions of jobs throughout the world. In 2007, the global entertainment industry generated $300, 50 billion U.S. The entertainment industry includes film, television, music and publishing. The film and television industry generates jobs directly in production and post-production companies, through casting and crewing agencies, in equipment-hiring companies, through set design, manufacturing companies and prop suppliers. Jobs are also created indirectly in supporting industries such as the hospitality industry in catering, firms, hotels, and the transport industry.
The film and television industry has not been taken seriously as an employment and income generating industry in South Africa. The best way to show what impact this industry can have would be to run a pilot project. This pilot project would aim to show the economic and employment creating benefit of the industry, including the multiplier effects.